France marked the launch of the first MMC
Portes-lès-Valence, 16.01.2024,
We are pleased to inform that the Municipal Material Cycle made its debut in France in Portes-lès-Valence. The launching ceremony took place on January 16, 2024 in the premises of SYTRAD (Waste Treatment Union of Ardèche Drôme) which has been one of the key partners that committed on putting the model into practice. This makes France the very first country in the world to implement the Municipal Material Cycle (in French: the Cercle Municipal Vertueux - CMV), in which all stages are completed in France.
The first MMC Cycle in France has been launched by signing a letter of committment by key partners: SYTRAD, Circular Shield, Lucart, Urban'Ext (designer and manufacturer of street furniture from the industrial waste of the recycling of beverage cartons) and Comodis (specialist in the distribution of hygiene and cleaning products and equipment in local authorities based in the Drôme in France). The introduction of the model follows the aims to achieve higher rates of collection and recycling of waste packaging in the region and to raise awareness among citizens about the virtuous sorting of packaging and material recycling.
Mrs. Geneviève Girard, the president of SYTRAD spoke at the launching ceremony: »With this event, we are establishing an innovative partnership on food packaging and its circularity. All actors are essential links in a cycle - they must do their share of work and commit to this together: residents must sort, the public authority must direct towards recycling channels, and the industry must transform these packaging into new products rather than using virgin raw materials. We are sure it will contribute to a a challenge that we are facing as 2/3 of beverage carton packaging currently end up in household waste (the black bin), disabling their recycling. MMC provides concrete results for residents, who can see for themselves how the packaging they sort is recycled.« The first MMC in France is in line with the Anti-Waste Law for a Circular Economy of February 2020, with the goal to minimize the weight of waste in black bins by at least 3% across the entire SYTRAD territory by 2024.
Niko Kumar, Circular Shield, pointed out: »The launch of the first MMC in France is is a result of reliable and visionary partners that have committed to make MMC truly alive and effective by engaging public institutions and other organizations. This way the MMC will contribute also in reaching higher rates of collection and recycling of waste packaging in the region.«